The world's third-largest tractor manufacturer approached us to revamp their corporate and product websites with a mobile-first approach. The project resulted in 32% increase in the product-specific enquiries.
User Research
User Flow
Interface & Experience
4 Tractor Brands, Farm Equipments, Engineering Plastics, Vehicle Franchise Business, all need to be spread across one corporate branding with equal priorities. Managing online enquiries was a pain point.
1. Communication team, who manages the backend.
2. Dealers, who makes the maximum benefit out of it.
3. Farming community, the real end users.
Different set of questionnaire prepared for the personas.
Had meetings with communication team, dealers and farmers.
Enquiry management: All the enquiries posted across corporate / product websites are mapped across geography and type of product. An immediate SMS / Email will be triggered to the salesperson to have an immediate action. Also facilitated feedback and tracking.
Dealer Locator: A mobile-friendly location-based map was integrated, where a user can find his/her nearest dealer with directions.
Customer: Designed individual pages for product specifications with a 360-degree prodcut view. These individual pages help the customers to understand deeply about the product and place an inquiry.
+91 98405 86509
tilbinthambi@gmail.com
Kaggadasapura, Bangalore